As you search the Internet for squeeze page strategies, remember that the rules (Google algorithms) were changed recently, and many once successful one page squeeze pages fell by the wayside. But before I get ahead of myself, what exactly are squeeze pages?
By definition – Once upon a time, squeeze pages were defined as a single web page with the sole purpose of capturing information for follow-up marketing. The ultimate goal of the page was to obtain the visitor’s email address. Why? To build a list of highly targeted prospects (seems fairly simple).
Times have changed – To avoid penalties and drops in SERPS (search engine results pages), squeeze pages are now being designed across multiple pages, each with relevant content. The goal however remains the same – to build a list that affords you the opportunity to present visitors with multiple sales messages over time, develop relationships, and cross-sell other products.
Conversion Strategies – will vary depending on your goal. The best conversion strategies focus on benefits and solutions. These can be either short or long term. Success stories work well, as do freebies – but we need to backtrack again. With the onslaught of spam, convincing anyone to give up their email address means your sales copy has to be compelling and you have to convey trust.
The Trust Factor – is huge, and I contend it’s the most important element of your site. Prospects buy from sales reps, businesses and organizations they know, like and TRUST. So how can you demonstrate trust online?
- Add Your Picture
- Add Your Signature
- Proofread your copy for spelling and grammatical structure
- Have a Privacy Policy
- Use Color Psychology
Successful Squeeze Pages – often use a short video and opt in form at the very top of the home page for visitors who want to sign up immediately, followed by content that essentially explains benefits and solutions in greater detail – with another opt in form at the bottom.
